Kogan Page

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Kogan Page is the leading independent global publisher of Public Relations Business Books. Founded in 1967, our award-winning work offers solutions for professional practice and academic achievement in both print and digital form.  Our author Public Relations experts come from the most prestigious academic institutions, international commercial organisations and professional associations.

Our titles deliver high-level, accessible, professional content to our readers in key subject areas including: Event Planning, Brand Psychology and Ethics in Public Relations.


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About The Book

The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a refreshingly honest perspective on the practices and challenges facing IC today. Senior IC leads will offer their tips for success, what they have learned along the way, and what remains challenging.

The book will also explore how IC is still, in some companies, struggling to be seen as a credible contributor to business performance. The People Business enables readers to prove its value to senior company members by demonstrating its clear impact on ROI. ...

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