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Campaign It!

Campaign It! will improve the way you communicate and so enable you to achieve your desired outcomes more effectively and efficiently.

£19.99

Book Details

Dimensions 170 x 240 cm
Publisher

Kogan Page

Publication date

02 Mar 2012

EAN

9780749464202

Pages

240

Binding

Paperback

Edition Number

1

About The Author

Alan Barnard

Is a world class communications strategist with a vast experience in devising and executing successful landmark campaigns. He made a major impact during his ten years working for theLabour Party and played a pivotal role in their 1997 general election victory. His work as Labour's Director of Campaigns and Elections helped change political campaigning in the United Kingdom. Now, as a founding Director of , he is taking campaigning into new territories.

Chris Parker

Began his study of interpersonal and intrapersonal communications in 1976. It became a lifelong study. Chris is a highly experienced management trainer, business consultant and lecturer. He provides communications and creativity training.

This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life.

Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change – the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works.

Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.