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Campaigns that Shook the World

Examine the most extraordinary PR campaigns from the 1970s to the present day, showcasing the impact of PR excellence and the developments of PR and communications as a business.

£14.99

Book Details

Dimensions 154 x 232 cm
Publisher

Kogan Page

Publication date

10 Mar 2015

EAN

9780749475093

Pages

232

Binding

Paperback

Edition Number

1

About The Author

Danny Rogers

Is one of the world's pre-eminent media and marketing journalists. He has been editor of and and is currently group editor-in-chief of the Brand Republic group. He has won many industry awards including the British Society of Magazine Editors' 'Editor of the Year' in 2008. Rogers has also been a contributing editor to , and is a regular commentator on international broadcast media.

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns – political, corporate and entertainment – from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects.

The book examines Thatcherism, New Labour, Britain’s royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove’s Campaign for Real Beauty. In addition, Campaigns that Shook the World:

– contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell
– investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples
– features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultancies

Campaigns that Shook the World grapples with PR’s uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others.