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Public Relations

Public Relations: A Practical Guide to the Basics is endorsed by the Chartered Institute of Public Relations as a start-up guide to PR.

£19.99

Book Details

Dimensions 156 x 234 cm
Publisher

Kogan Page

Publication date

08 Mar 2003

EAN

9780749440725

Pages

160

Binding

Paperback

Edition Number

2

About The Author

Philip Henslowe

In the world of business, public relations affects all types of organization, however large or small, commercial or non-commercial. In this practical guide, Philip Henslowe, a public relations expert, takes the reader through the process of creating a PR campaign. He provides a valuable overview of the main areas of work involved, including:

Planning and outsourcing

Business writing

Working with printers, photographers and designers

Promotions, functions and other events

Crisis management

New developments in technology

Assessment and evaluation

This fully updated second edition now includes new information on professional advisers, spin doctors, PR in local government, financial PR, the advent of corporate social responsibility, and developments in technology.

Public Relations: A Practical Guide to the Basics is endorsed by the Institute of Public Relations as a start-up guide to PR. Ideal too for the small or developing business, the book will serve as an indispensable reference tool for PR and non-PR professionals.